Backstage at Bruce Sprinsteen: Co-op Live Rolls Out Wellness Activations for Crew During Mental Health Awareness Week

As part of Mental Health Awareness Week, Co-op Live is proud to support artist and crew wellbeing by rolling out a series of backstge wellness activations for Bruce Springsteen and the E Street Band's exclusive UK arena shows.

Recognising the demanding nature of touring life, Co-op Live is working with local businesses to create a backstage environment where mental and physical wellness are a priority. These bespoke activations are designed to offer moments of rest, joy, and self-care to those who work tirelessly behind the scenes.

Here’s what the crew can look forward to backstage:

Gooey Coffee Pop-Up

Manchester’s iconic Gooey will be serving up complimentary specialty coffee and sweet treats to fuel the crew and keep spirits high throughout the day.

Soulshine Therapies Wellness Activation

To help ease the physical toll of touring, Soulshine Therapies will be on hand to offer complimentary B12 shots and massages to help boost energy and promote relaxation.

Cosmic Ears Station

In support of long-term hearing health, Cosmic Ears will be offering complimentary ear health screenings and personalised ear molds for crew, supporting hearing health on and off stage.

Post-Show Pizza Party

The crew will be invited to wind down at a celebratory pizza party featuring beer, champagne, and non-alcoholic options for a chance to come together and enjoy the night's success.

These backstage activations are about more than perks, they’re about creating real, tangible support for those who keep the show running and make live music possible.