Backstage at Bruce Sprinsteen: Co-op Live Rolls Out Wellness Activations for Crew During Mental Health Awareness Week
As part of Mental Health Awareness Week, Co-op Live was proud to support artist and crew wellbeing by rolling out a series of backstge wellness activations for Bruce Springsteen and the E Street Band's exclusive UK arena shows.
From production managers to lighting techs and sound engineers, crew members endure relentless pressures that take a significant toll on their mental and physical health.
A growing body of research shows:
- High Levels of Psychological Distress: A study published in the Journal of Psychiatric Research found that nearly half of touring professionals, including crew members, are clinically depressed. Many also suffer from anxiety and suicidal thoughts. Psychology Today
- Burnout and Fatigue: The demanding nature of touring: long hours, constant travel, and high-pressure environments, can lead to burnout. Music Business Worldwide
Recognising the demanding nature of touring life, Co-op Live is working with local businesses to create a backstage environment where mental and physical wellness are a priority. These bespoke activations are designed to offer moments of rest, joy, and self-care to those who work tirelessly behind the scenes.
Here’s what the crew got to enjoy backstage:
Soulshine Therapies Wellness Activation
To help ease the physical toll of touring, Soulshine Therapies were on hand to offer complimentary B12 shots and massages to help boost energy and promote relaxation. Their mobile service sets up an immersive sanctuary backstage and provides treatment allwoing crew to relax into a moment of deep restorative calm.
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Cosmic Ears Station
In support of long-term hearing health, Cosmic Ears were offering complimentary ear health screenings and personalised ear molds for crew, supporting hearing health on and off stage.
Cosmic Ears is a leading professional audio brand specialising in the design and manufacture of industry leading Custom In-Ear Monitors. Alongside a dedicated laboratory team, every IEM in the Cosmic Ears range has been meticulously engineered from the ground up, and has been shaped by the input of world-renowned artists and sound engineers.
Gooey Coffee Pop-Up
Manchester’s iconic Gooey were serving up complimentary specialty coffee and sweet treats to fuel the crew and keep spirits high throughout the day.
Post-Show Pizza Party
The crew were invited to wind down at a celebratory pizza party featuring beer, champagne, and non-alcoholic options for a chance to come together and enjoy the night's success.
These backstage activations are about more than perks, they’re about creating real, tangible support for those who keep the show running and make live music possible.
