Seat Unique Case Study
Seat Unique partnered with Co-op Live for Burna Boy to deliver exclusive, sold-out hospitality and fan experiences around one of the year’s biggest live shows.
The partnership curated a range of premium packages, including the Green Room Soundcheck Experience, access to the Co-op Backstage Club pre-show and afterparty, alongside premium suite experiences, giving fans unrivalled access beyond the main event.
The collaboration was amplified through enhanced venue-wide marketing activity, including branding across the Co-op Backstage Club, artist artwork integration, additional IPTV exposure, pre-event social promotion, live event-night content capture and a collaborative Instagram wrap-up video.
Results
- Multiple sold-out premium Burna Boy packages
- 1.8M+ reach across social and email channels
- Increased visibility across venue and digital touchpoints
- Introduced new audiences to both Seat Unique and Co-op Live
"It was brilliant working with the team at Co-op Live to curate premium packages for Seat Unique presents Burna Boy and give fans unparalleled access to one of the biggest live shows of the year. From exclusive soundcheck experiences to standout hospitality in the Seat Unique Suite, the event showcased how premium experiences can bring audiences closer to the artists they love.
It was fantastic to partner with a team that shares our commitment to delivering exceptional fan experiences, and we loved welcoming new audiences to both Seat Unique and Co-op Live through the event.” - Anna Jowle, Head of Commercial at Seat Unique