Become a partner
A New Era for Live Entertainment & Brand Partnerships
Co-op Live is the next-generation destination for world-class live entertainment, hosting the biggest names in music, sport, comedy and culture at the UK’s largest arena.
With more than 250 events announced, 3 million tickets sold and over 100 major events hosted annually, Co-op Live offers a high-impact platform for brands through powerful, experience-led partnerships.
From immersive activations and fan zones to premium hospitality and F&B takeovers, partners can connect with audiences in ways that feel authentic, memorable, and shareable. Every event attracts a distinct audience profile, creating targeted opportunities for brands to show up in the moments that matter most.
Case Studies
Through gamification and product sampling, photo opportunities and large-scale brand takeovers, Co-op Live offers a diverse range of targeted, scalable activation spaces to meet your brand ambition.
MCR love
MCR Love is Co-op Live’s celebrated backstage hospitality program, designed to make every artist and crew feel at home while celebrating Manchester’s creative spirit. Through bespoke gifting from local artisans, wellness and crew experiences, personalised welcome touches, and tailored promoter hospitality, it delivers a standout experience at every visit.
Supporting over 60 local partners, MCR Love sets a new standard in artist care, offering a unique opportunity for brands to be part of something truly special.
Sustainability
Co-op Live is recognised internationally as one of the world’s most sustainable arenas, with award-winning sustainability embedded into every part of the venue experience. Guided by a comprehensive Venue Policy, Co-op Live is committed to ethical operations, environmental responsibility and a goal to become net zero carbon by 2038.
For partners, this means aligning with one of Europe’s most forward-thinking live entertainment venues, creating opportunities to connect with audiences through purpose-led partnerships that reflect shared values, innovation and long-term impact.
Get In Touch
Ready to put your brand at the centre of unforgettable live moments? Get in touch with the team to explore partner and sponsorship opportunities at Co-op Live.