Co-op Case Study

As naming rights partner, Co-op uses Co-op Live as a platform to connect with audiences at scale, driving both B2B and B2C impact through culturally relevant, experience-led activations.

B2C Impact
Through food sampling, membership activity and fan-focused experiences, the partnership has helped introduce new audiences to the Co-op brand, increase membership sign-ups and drive product sales, while showcasing the quality of the Irresistible range. Major live events have also enabled Co-op to amplify its community initiatives and sustainability commitments to millions of fans.

B2B Impact
Activating at Co-op Live has strengthened brand visibility across the wider business and events landscape, positioning Co-op at the centre of one of Europe’s most high-profile entertainment destinations. The partnership demonstrates how brands can engage audiences through immersive, large-scale activations that deliver both commercial and reputational value.

Billie Eilish Takeover
Activating at the Billie Eilish shows gave Co-op the opportunity to bring its membership and community ambitions to life on a global stage. Through a full vegan food takeover, including the fan-favourite Billie Burrito, Co-op kept audiences fed and supported at scale, while showcasing its sustainability credentials during one of the world’s biggest live events.

"Our partnership is about being there for the nights people live for, the gigs they've waited months to see. Whether we're helping you get your hands on those must have gig tickets, serving up an Irresistible pizza before the lights go down or simply knowing that every gig ticket sold puts money back into communities across the UK.  That is what being a Co-op member is all about, and that is what this partnership is built on." - Nuala Donnelly, Head of Partnerships & Events at Co-op