B2B: Activating at Co-op Live has driven brand awareness, increased membership sign-ups and boosted sales through food sampling, while showcasing Irresistible quality. High-profile events like Billie Eilish also highlighted our strong community and social impact.

B2C: Being at Co‑op Live has helped more people discover us, brought in new members and increased sales through food sampling - while showing the quality of our Irresistible range. Big moments like the Billie Eilish shows also helped us share the positive impact we have in our communities.

Billie focus: Activating at Billie Eilish allowed us to bring our membership and community ambition to life on a global stage. We kept fans fed and supported at scale, while clearly showcasing our sustainability credentials at one of the world’s biggest events.

Quote from Nuala: Our partnership is about being there for the nights people live for, the gigs they've waited months to see. Whether we're helping you get your hands on those must have gig tickets, serving up an Irresistible pizza before the lights go down or simply knowing that every gig ticket sold puts money back into communities across the UK.  That is what being a Co-op member is all about, and that is what this partnership is built on.