Swizzles Case Study

Swizzels brought playful energy to Co-op Live with an interactive Squashies activation designed to drive brand awareness, launch a new flavour and create memorable fan moments at scale.

Blending gamification with highly shareable experiences, the activation invited fans to take part in a spin-to-win game with instant prizes and ticket giveaways, while a bold Squashies sofa installation created a standout photo opportunity across the venue. A simple scan-to-win mechanic extended engagement beyond the live moment, encouraging continued interaction and social sharing.

Activation Objectives

• Drive brand awareness
• Launch new Squashies Strawberry & Cream flavour
• Encourage user-generated content and social engagement

Core Activity

• Venue-wide product sampling
• Interactive spin-to-win experience
• Photo opportunity installation
• QR scan-to-win ticket mechanic
• Influencer-led content
• Artist gifting

Results

• Sampled to 137,500 fans
• Strong social reach and engagement
• Generated artist interaction and online visibility

“As a local business, Swizzels is proud to be an official supplier of Co-op Live. Our Squashies brand activation gave us a fantastic opportunity to engage with fans and introduce them to a new Squashies flavour, Strawberry & Cream.” - Sarah-Louise Heslop, Head of Marketing at Swizzels