• Activation Objectives:​
    - Launch the partnership and get exposure of the OVO Lounge
  • Core activity​
    - Competition on OVO Live to win tickets to Olly Murs concert​
    - Olly Murs attended the lounge pre-show and gave a speech. ​
    - 10 Beyond customers won a meet & greet with Olly Murs, a signed set list & a picture
  • Results: ​
    - 40 OVO Live members hosted in the lounge​
    - 5 OVO Beyond customers meeting Olly Murs​
    - 3k competition entries + 1k entries via Manchester Evening News​
    - 1m total impressions across all social content​
    - 9.4m total press and media reach​
    - 15.8k OVO Live website views​
    - 1.3k OVO Live registrations

Put me on the waiting list

Wish list

Added:

To wishlist