Become a partner
Co-op Live: A New Era for Live Entertainment & Brand Partnerships
Opened on 14 May 2024 with Manchester icons Elbow, Co-op Live has redefined the benchmark for live entertainment venues across Europe. As the UK’s largest arena (23,500 capacity), it is built to host the world’s biggest moments from global music tours and international sport to family and cultural events.
A privately financed joint venture between Oak View Group, City Football Group, and Harry Styles, Co-op Live is driven by a shared vision to shape the future of live entertainment in Manchester and beyond. With over 250 events already announced and more than 2.5 million tickets sold, the venue welcomes over 100 major events annually making it a must-play destination for artists and a high-impact platform for brands.
Sustainability sits at the heart of Co-op Live. Guided by a comprehensive Venue Policy, the arena is committed to ethical operations and environmental responsibility, with a goal to become net zero carbon by 2038, positioning partners alongside one of Europe’s most forward-thinking venues.
For brands, Co-op Live offers more than exposure, it’s a chance to be part of Europe’s most exciting live entertainment ecosystem, connecting with millions of fans through innovative, immersive, and meaningful experiences.
MCR love
MCR Love is Co-op Live’s award-winning backstage hospitality program, designed to make every artist and crew feel at home while celebrating Manchester’s creative spirit. Through bespoke gifting from local artisans, wellness and crew experiences, personalised welcome touches, and tailored promoter hospitality, it delivers a standout experience at every visit.
Supporting over 60 local partners, MCR Love sets a new standard in artist care, offering a unique opportunity for brands to be part of something truly special.
Sponsored fan zone - Canalside
BUILT FOR UNFORGETTABLE MOMENTS
A vibrant new waterside destination in Manchester, boasting the energy of Co-op Live and the Etihad Campus.
AT THE HEART OF THE ACTION
A natural gathering point along the canal, perfect for high-impact moments. The ultimate backdrop for brand launches and activations.
BRAND TAKEOVERS
4M x 4M exterior video wall
Customisable digital signage at key
touchpoints
Flexible space for bold and unforgettable
activations
