10 April 2024

Co-op Live, the UK’s largest live entertainment arena, has today announced a partnership with Seat Unique, the premium hospitality platform for live music, sport, and cultural events, enhancing its offering and providing fans with a seamless and secure platform to access high-end hospitality.

As pioneers of change and innovation, Seat Unique will leverage its expertise and cutting-edge technology to support Co-op Live in expanding its online hospitality sales giving fans the opportunity to access hospitality 24/7, 365 days a year through the Seat Unique platform, elevating their event-going experience, and including access to the soon-to-be-revealed dedicated Seat Unique Deck Suite.

Robin Sherry, CEO and Founder at Seat Unique said: "We are thrilled to partner with Co-op Live to redefine premium hospitality and bring fans closer to their favourite artists. Through our innovative technology and commitment to customer satisfaction, we will create a safe and seamless customer experience, enabling fans to enjoy premium hospitality like never before. Fans are wanting more from live events than ever, and by partnering with Co-op Live we’ll ensure that those experiences are unforgettable."

Gary Roden, Executive Director & General Manager, Co-op Live said: “We’re proud to partner with Seat Unique to elevate the fan experience even further. Our partnership is rooted in a shared vision of putting the fan at the heart of everything we do and both Co-op Live and Seat Unique are dedicated to making high-end hospitality effortlessly available, ensuring that unforgettable memories are made night in and night out.”

With more than 120 annual events, Co-op Live will change the way fans experience live entertainment with the opportunity to enjoy a wide range of hospitality experiences at music, sport, comedy, and family attractions across 13 different clubs and lounges including the dedicated 54-person Seat Unique Deck Suite.

As the Official Premium Hospitality Sales Platform, official hospitality packages for Co-op Live events are available to buy from Seat Unique today.

Co-op Live aims to be one of Europe’s most sustainable arenas, committing to sustainability with a strong focus on all-green electric power, zero waste to landfill, and 100% rainwater collection. In line with and supporting the convenience retailer Co-op’s core brand values, the venue’s ‘Gigs that Give Back’ will generate at least £1 million annually for the Co-op Foundation to support causes on a local and national scale, including delivering on its new youth-led strategy.

Seat Unique’s partnership with Co-op Live follows its recent £7M Series A funding round, and ticket sales on the platform surpassing £30M in 2023. Seat Unique has secured partnerships with over 50 of the UK’s biggest venues, clubs and promoters including Burnley FC, Lancashire Cricket, and Jacksonville Jaguars UK.